Art Business Marketing – 6 Steps to Re-Energize Slumping Art Sales
Follow this six step plan to get your art business back on track and re-energized!
There is nothing harder to do than to walk into your studio and start (or finish) a piece of art wh Art posters print en you already have a number of unsold pieces sitting around. The energy is suddenly not there. The phone is not ringing. And every time you turn on the news, the top story is the downturn of the economy. If you need to sell what you create in order to make ends meet, then motivation becomes critical. You may be in enough of a panic to be unorganized and not thinking clearly. There is a direct correlation between need and motivation and the key is to organize that motivation! Slumps ARE a normal part of any business. But to successfully pull your Art business out of the slump and make it through these economically challenging times, you need a plan.
Step 1. Re-think your Business Plan. No matter where you are financially, if you want to sell your art, you need a thought out marketing plan. If you are not selling your work, or your work has stopped selling, then you either don’t have a plan or you need to rework the plan you have. Who was your target market and why are they not buying? Be prepared to re-invent yourself and your art product. That can be a tough concept for artists to deal with, but an objective look at the facts can make the difference between success and struggle. If your large paintings are not selling, create smaller ones. If your gold jewelry is suddenly not selling, create sterling pieces. If your abstracts are not selling, try realism. Do you need to broaden your target market or find a new one altogether? These are tough questions and demand some tough decisions by artists who are in a slump mentally and financially. Need creates nerve. Think outside the box.
Step 2. Make a financial plan. Your art product may have brought in 15% or 100% of your income before the slump. Regardless, the only way to replace, earn or create that needed income is by knowing exactly where you are financially. Only then can your new business plan be effective. The income from your art product may be worse than you thought or it may be better. But knowing brings a certain mental relief because now you know exactly where you are financially and what you need to do!
Step 3. Make a plan of action. You have examined your art products, re-written your business plan and know how much additional income you need to earn to get through or banish this slump. So how are you going to do that? Make an action plan. A How Do I Make the Money? plan! The goals in a business plan are worthless if you have no plan on how to achieve those goals. With any art product, look at what and where you have been selling. Examine what art product you create has sold the most, where it has sold and what else you could be creating. What can art product can you tweak? Look at every possible marketing tool that is available and economical. Social networks, free classified, blogs ,websites, forums, friends, organizations, galleries, art shows, sidewalk, flea markets, etc. In tough economic times, every marketing opportunity need to be implemented and worked.